A photo is not just about taking a snapshot. A photo reflects a person's beauty, both inner and external. Every person is different, and I'm able to capture this uniqueness. I see how people change under the influence of emotions. I enjoy watching the process and working with it since every emotion is a reflection of a person's thoughts and inner state.

— Inna Kalashnikova, Small Business Owner, Kalina.Film LLC

MY ROLE

In January 2020, I was hired to design a unique and memorable brand identity for Kalina.Film. We've been collaborating on developing its brand image ever since.

THE CHALLENGE

To build a brand identity that appeals to viewers and leaves a lasting impression on potential clients
To convey a message and emotion relating to the company’s values
To develop a positive brand image

GOALS

Must be recognizable and memorable
Reflects a brand’s message
Needs to be versatile and work across a variety of mediums and applications
Stands out from the crowd

THE PSYCHOLOGY BEHIND THE KALINA.FILM LOGO DESIGN

I followed the tips from Katie Lundin's article, "The Psychology of Logo Design: How Fonts, Colors, Shapes, and Lines Influence Purchasing Decisions," on the Crowdspring website for creating the logo.

FONTS

Typography is an effective way to convey more than just the words involved in written communication. It showcases personality by visually representing the tenor and tone of what it is you’re talking about.

GEOMETRIC SHAPES

Circles are never-ending. So, they may be the right choice for your logo if you want to make your consumers think of harmony, unity, eternity, or timelessness.

LINES

Horizontal lines run parallel to the horizon. As a result, they contain the least visual energy of all line positions. They feel comfortable and safe.

COLORS

Color contributes to the strongest emotional trigger in your logo design repertoire. Your color choices should always embody the personality of the brand. For instance: a multitude of bright colors appears youthful, childlike, or full of energy.

COMPOSITION

Shapes, lines, and colors are the building blocks for a great logo design. But, don’t forget that how you compose those elements also impacts how the logo is perceived and the message it sends. Layering items together create visual relationships, so be mindful of how you combine shapes and lines.

Anastassia Shelepov is an extremely talented individual with a great sense of design and style. Anastassia was able to convey the very essence of Kalina.Film's brand and my personality. I am a big fan of the traditional typefaces with the modern twist. The colorful visual elements reflect dynamics and movement and represent me as a videographer. At the same time, black-and-white logo components refer to still photography.

— Inna Kalashnikova, Small Business Owner, Kalina.Film LLC