MY ROLE
I worked on this project as a logo designer and produced multiple visual concepts. The result was fun and unexpected.
THE CHALLENGE
To create a logo that grabs the viewer's attention and communicates the company's core values.
GOALS
- Must be simple and memorable
- Identifies key information about business
- Needs to be versatile and work across a variety of mediums and applications
- Differentiates the company from the competition
THE EVOLUTION OF THE SALT & SMOKE LOGO
Starting its journey as a sketch in my notebook, the Salt & Smoke logo has gone through many changes in its design.
